What We Do
KBV Consultants are brand, packaging and retail troubleshooters.
Adopting a Knowledge Based View, and tapping into 30 years experience in solving Fast Moving Consumer Group (FMCG) branding, packaging and retail dilemmas, KBV Consultants are the ideal first port of call.
We work with a diverse cross section of clients from ‘one man brands’ to multi-national giants to help them optimise their brand, packaging or retail offer by defining the issues and creating a successful improvement strategy.
Using an holistic approach to each project, and tapping into a large and tested network of resources, KBV Consultants can ensure the optimum solution to your FMCG project.
The Knowledge Based View is derived from the practice of Knowledge Management (KM). KM comprises a range of practices used to identify, create, represent, distribute and enable adoption of insights and experiences. Such insights and experiences comprise knowledge, either embodied in individuals or embedded in organisational processes or practice. This management principle was developed by Ikujiro Nonaka in 1991 and is used by many of the world’s leading businesses.
Areas of Knowledge
- Structural Packaging
- Working with clients to exploit brand value and margin through design excellence, technology and choice of materials.
- Brand Development
- Developing meaningful propositions and identifying real consumer needs to ensure saliency and long life.
- Retail Planning
- Creating a brand presence in the retail space to support your product has never been more vital.
- Graphic Design
- Creating concise briefs and delivering first class execution through dedicated packaging design expertise.
- CGI/Virtual Reality Modeling
- Using the very latest techniques to explore and discover how a brand works from the first idea, through retail space to the consumers home.
- Consumer Insight
- Tapping into the consumer drivers to ensure optimal brand, packaging and retails solutions using ‘in home’ and ‘in store’ techniques.
- Project Management
- Dedicated FMCG project management with in-depth knowledge, saving time, money and resource.
Kevin Vyse, founder of KBV Consulants
Kevin’s career has spanned 30 years in FMCG with time being spent on all facets of the branding, packaging and retail mix.
As a trained packaging designer and also marketer he is in a unique position to head up a consultancy specialising in brands, packaging and retail troubleshooting.
His knowledge based view has been built up working on every aspect of a brand lifecycle.
Companies listed in his portfolio include SJ Johnson, Reckitt Benckiser, GSK, Tesco, Diageo, B&Q, Planet Design, Akzo Nobel as well as many SME’s such as M S George and Butcombe Brewery.
In the last 10 years, as well as working for brand owners, Kevin has worked with a range of FMCG supply companies including marketing research business Tangible Branding and brand investment company Huni. He also serves as a non-executive on the board of three companies as Head of Marketing.
His pro-bono work includes PRAG, Vice Chairman of The Packaging Society and Sierra Leone Company London.
He was awarded a Fellowship of the Institute of Packaging in 1997 and has a Diploma in Marketing.
No one project is the same, and taking a Knowledge Based View demands that the correct skills are applied to a given project.
No one agency can hold those skills in house without ramping up overhead and/or trying to sell you, the client, everything.
KBV Consultants has recognised the need to have a well tested collective of SME’s and individuals who have dedicated skills to be used strategically at the correct point.
KBV Consultants become the hub around which a given project revolves, providing strategic direction throughout. This means that major design and branding projects can often be executed faster and on greatly reduced budgets which is a major plus, especially in today’s tough marketing climate.
Every project is different so why not try taking the Knowledge Based View?
Previous Clients include:
Dominic Box
Managing Director Tangible Branding
"I have known Kevin, the founder of KBV Consultants, for over 10 years - as a client (Nestle) during his time at Brand Matters and more recently as a colleague working as a consultant to Tangible Branding.
KBV Consultants have a rare combination of skills built during a career in design management and consultancy: they demonstrate creativity, lateral thinking and an ability to think beyond the usual boundaries.
They have a depth of knowledge and understanding of the packaging industry, using packaging as a creative, competitive tool, as well as understanding current issues and hot topics such as sustainability
They also have hands on experience of delivery, tried and tested project management skills and a passion to makes things happen.
I would recommend KBV Consultants to companies seeking expert help with their packaging strategy and a dependable, experienced professionals to deliver successful packaging and design project management.
Yvonne Hockey
Fragrance Director UK Area, Givaudan UK Ltd
"I worked with KBV Consultants Founder, Kevin Vyse, at SCJohnson Wax where we ran an innovations team together, subsequently spent four years in partnership with him at creative agency The Product Works and we have maintained our professional contacts in the following 15 years, working on various ad hoc projects together.
As well as being a highly creative individual, Kevin has great energy and enthusiasm for any project he works on. His commercials skills have been honed by the wide variety of sectors and clients for whom he has worked with and that in turn contributes towards further innovation for his clients.
His interpersonal skills are exceptional and he can be absolutely relied upon to deliver on his promises. I thoroughly recommend him"
Kevin Vyse can be contacted via phone or email:
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